Digitalization is among the key factors that develop a company’s growth. It is actually more than the removing of magazine and applying computers to log info – it is actually about building a new technique of doing business that focuses on client satisfaction, internal connection, and the stream details. It is regarding being more efficient, gaining visibility over business spend and making decisions with exact numbers, and also connecting your entire team to a common mission that drives scalable growth.
It is a dynamic method that improvements the ways businesses create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive position, firms has to be constantly conscious www.cloudycrowd.net/2020/04/01/digital-transformation-of-the-market-the-data-room-is-the-technology-1/ of digitalization’s effect on their BMs and the adjacent business environment.
To explore the affect of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees doing work in two unique industries, automobile and videos. Due to the fact that the two industries are characterized by different organization models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the inspiration of the firm’s BM.
The selection interviews revealed that in the media sector, the impact of digitalization was felt many clearly pertaining to value creation and worth capture aspects. This was mainly due to the fact that the advertising industry places strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.
